A Fresh, New Look
The Twykenham Bridge is located just a half a block away from our offices at Force 5. We’ve been watching this old bridge being renovated with great anticipation. (Details can be found here in the...
View ArticleFriend us on Facebook!
Any marketer targeting affluent consumers needs to know not only where to reach that audience, but what appeals to them. Affluents need to see a consistent message that makes following a brand...
View ArticleBe careful delivering that brand!
I have to say I have a love-hate relationship with Jimmy John’s. I love the sandwiches, they are good and freaky fast. The thing I am not so enamored with is walking into the restaurant and having the...
View ArticleSouth Bend needs Rebranding
So much has been said about South Bend since it showed up on the “List of Dying Cities.” A city much like ours in many ways, Grand Rapids, (also on the list…) put together an incredible video in...
View ArticlePent Up
... consumers have been holding back on their spending like a corralled stallion and now they are finally going to let that stud burst out of its pen in a money-spending whirlwind of hooves and mane.
View ArticleHere a brand touchpoint, there a brand touchpoint
This weekend was not unlike many others. Running errands, working in the yard and the garden. Also common, was a trip to the store for supplies. On one such trip to Lowe’s, I was impressed by the...
View ArticlePricing That Shapes Reality
So, what do you think? Does setting high expectations for customers have greater potential to increase their experience with your business or diminish it?
View ArticleA Missed Opportunity
I was at one of my favorite weekend spots on Saturday having breakfast. I was waiting to pay my bill and heard a rather loud conversation in front of me between the cashier and a customer. The...
View ArticleWhat’s Your Voice?
We have all done it, you see a cute puppy or kitten or any kind of baby animal. Your voice changes to that of a 4 year old as you try to talk and make this adorable creature smile – “hello little...
View ArticleAbsolutely No Cursing!
I love local. It’s the heart and soul of a community, our neighborhoods, and our social circles. The term brick and mortar actually means something to me. Now, I am not that person who doesn’t like a...
View ArticleA restaurant with no sign…
A restaurant with no sign, no website? Really, these days how do they survive??
View ArticleImportance of Brand Touchpoints
I was reading Marketing Daily this morning and the first paragraph struck me, “The recommendations people make to their friends and family carry more weight than the messages companies put out on their...
View ArticleWelcome to our new Business Development Director!
Beth North is the new Director of Business Development for Force 5
View ArticleMere Exposure — Frequency in today’s marketing.
Frequency in marketing. Beth North describes recent research into "mere exposure"
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